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ChivalryAI for Racing Organizations

Turn racing and sales data
into customer engagement.

Give racing offices, sales teams, and content teams a consistent way to examine the horse. Bring research into the programs, catalogs, and experiences your audience already uses.

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7-day free trial with a generous research allowance.

Oil painting of a racecourse and its surrounding countryside

At the racecourse

Racetracks

Build racetrack analysis around the field, previous competition and race conditions. Bring the evidence into race programs, racing-office discussions and audience content.

  • Programs and previews. Generate horse-to-watch content, pedigree context, maiden-race education, and broadcast graphics.
  • Racing-office research. Compare fields, past competition, and program patterns to support planning.
  • White-label race tools. Offer entry research, runner comparisons, and personal watch tools within your own branded experience.

A question for the racing office.Which entrants have faced comparable competition at this distance, and what pedigree context would help explain the field?

Discuss a racetrack demo

At the sales

Sales Companies

Use bloodstock sales research to connect the catalog page with the buyer’s budget, racing objective and the record behind each prospect.

  • Intelligent catalog research. Filter prospects around pedigree metrics, development, distance, and the buyer’s objectives.
  • Buyer alerts. Follow the catalog prospects and racing developments relevant to a customer’s shortlist.
  • Content and comparisons. Generate catalog context and research-led campaign themes around the horses being offered.

A question for the sales team.Which catalog prospects match an early racing objective, and how do their pedigree metrics and comparable sales differ?

Discuss a sales-company demo

A research workflow

Start with the program.
Or the sale catalog.

Set the field or catalog group and the question your audience needs answered. Connect entrants or sale prospects to pedigree and performance records, then use the comparison in a race preview, buyer discussion or catalog review.

Read a complete sale-group analysis
  1. Build a race preview with pedigree and performance context for these entrants.
  2. Help buyers find catalog prospects that match an early racing or distance objective.
  3. Which historical comparisons would make this field or sale group easier to understand?

Relevant analytics

Race ClassRace ScorepRSpPSpAWD

Your first five minutes

A demonstration
with a purpose.

Bring a race program or a sale catalog. Explore the research, automated content, alerts, and white-label tools that fit your organization.

Request your demo